Business News

Axis Max Life Launches Smart Value Income & Benefit Enhancer Plan - A Flexible Solution for Guaranteed Income, Savings, and Protection

May 13, 2025

New Delhi [India], May 13: Axis Max Life Insurance Ltd. {formerly known as Max Life Insurance Company Ltd.} ("Axis Max Life"/ "Company"), has announced the launch of its Axis Max Life Smart Value Income & Benefit Enhancer Plan (UIN: 104N159V01), a Non-Linked, Non-Participating Individual Life Insurance Savings Plan. This offering, available on all channels from May 5, 2025, is designed to offer customers a blend of guaranteed returns, instant liquidity, and protection. The plan aims to cater to diverse financial preferences by offering a combination of income certainty and protection, with the added flexibility of choosing between different plan variants, payout modes, and optional benefits. It is best suited for individuals looking for a structured income stream with built-in assurance over the long term.